Salience Strategy
GEO agency vs SEO agency for B2B: where the work overlaps and where it differs
6 October 2026 · Jakob Greenfeld
Both write pages for your site. A GEO agency also works on the places an AI assistant reads when it checks a company: forum threads, list pages, review sites and directories. The table shows the split as we practise it.
| Work | SEO agency, typically | GEO agency (how we work) |
|---|---|---|
| Pages on your site | Articles for keywords with search volume | One page per buyer question, including questions with almost no volume |
| Comparison and cost pages | Sometimes | Always: vs, alternatives, best-of, cost |
| Off-site | Backlinks | Named mentions in the threads and lists the engines cite |
| Review sites and directories | Rarely in scope | In scope: price and category on every profile |
| Reported number | Rankings and organic traffic | Sales calls booked with Google or AI as the source |
If you already have an SEO agency, ask whether comparison pages, review profiles and a booking-form source field are in its scope. If they are, you may not need a second agency.